Brand design · since 2020
KIDANO
Since 2020 I have been working on the brand of our family restaurant. I do all of it myself, from the menu to the Instagram post.
- Role
- Corporate design, print, social media
- Context
- Family business with locations in Künzelsau and Bad Mergentheim
- Tools
- InDesign, Illustrator, Photoshop, Midjourney, Adobe Firefly
- Period
- since 2020
The brand
KIDANO is an Asian restaurant with three cuisines: Chinese, Japanese and Vietnamese. The logo is a plain wordmark in dark red. Three icons stand for the three cuisines.
Menu
The menu has 19 pages. Ink landscapes run through the whole booklet as a background, and each cuisine opens with its own photo. For take-away there is a folded menu. Both are in German.
In the restaurant
The brand shows up wherever guests come into contact with the restaurant: on paper bags, vouchers, placemats and the team’s clothing.
Campaigns and social media
There was a poster for the opening in March 2020. Since then new visuals keep coming: special menus, holidays, new dishes.
Since 2024 I have also been using generative AI for this. The visual for the bubble tea campaign was made with Midjourney. For the 2026 summer menu the dishes were photographed anew, and I smoothed the background with Adobe Firefly.
Behind the scenes
Besides the design, I look after how the business runs. I introduced the POS system and the reservation tool, and I handle time tracking and bookkeeping.
Next project
Entdeck:bar
