Branding · Packaging · Web shop · 2022
Entdeck:bar
A cocktail box for discovering new drinks at home. As a team we developed the brand, the packaging and the online shop. My part was the product design and prototype, the print media and the mockups.
- Type
- Team project during my studies
- My role
- Product design and prototyping, print media, mockups
- Team scope
- Brand, labels, packaging, booklet, screen design, build in Webflow
- Year
- 2022
The idea
Each box has a theme, for example “Mediterranean Gin-Fever”. Inside are numbered bottles: base, mixer, refinement, toppings and botanicals. A booklet explains step by step what to make of them.
The box is available on its own or as a subscription. The name plays on the German word “entdeckbar”, discoverable, and the claim is: “… weil dein Geschmack Entdeck:bar ist.”
Brand
Discovering here means going on a journey. That is why contour lines, like on a map, run through all media. They are joined by a deep petrol, copper as an accent and a serif typeface for the headlines.
Packaging and booklet
This was my part in the team. I designed the box and built it as a cardboard prototype: with a technical drawing, several layers and inserts, so that every bottle has its place. I also did the print media, such as labels and booklet, and the mockups.
Online shop
For the shop we designed the home page, product page, shop overview, cart and account. We built the site in Webflow.
Student project, not a product on the market. The drink brands shown belong to their manufacturers.
Next project
Digital Self
